Build the brand your next chapter is asking for.
Mindsy works with experienced founders with hard-won wisdom who are ready to turn inner clarity into strategy, messaging, identity, and brand expression.
The Alignment Call
STEP ONE:
The Alignment Call is a calm, focused conversation to explore where your brand feels unclear and whether Mindsy is the right partner for your next chapter.
You will leave with clarity on whether or not we move forward together.
You do not need to have everything figured out before we speak.
You only need to know that something about your current brand no longer feels aligned with the depth of your work.
Free · 15 minutes
STEP TWO:
The Brand Compass
In this 90-minute session, we’ll get clear on your goals, roadblocks and bottlenecks, and together, we will uncover the best path forward and the steps to take.
You will get a written roadmap with actionable insights from our session.
An honest diagnosis of where your brand is stuck and a clear roadmap for what to do about it.
Make the right brand decisions before spending more on design, a website, or marketing.
What you get:
90-minute live brand strategy session with Asha
Written actionable insights
Positioning and messaging clarity notes
Priority brand gaps and opportunities
Recommended next steps
Investment credit toward a full Mindsy engagement
Paid Diagnostic · 90 minutes · Investment: $999
STEP Three:
The Brand Work
Three packages, one path. Each one moves your brand from inner clarity to outer expression: who you are, where you stand, and how the world sees you.
Every full Mindsy engagement is built on the foundation that the Brand Compass session establishes. The scope of the work is determined by what your brand actually needs instead of a fixed menu. The three pathways below reflect the typical depth at each level.
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Brand Soul
Strategy + Messaging Foundation
Know exactly what to say.
Investment: Starting at $9,000
For the founder who still can't explain her work in one sentence. We uncover your purpose, values, and point of view, then shape them into a clear position and message. The foundation everything else stands on.
Typical Deliverables Can Include:
Brand foundation: who you
are, what you do, and why
it mattersPurpose, vision, mission, and values
Positioning and point of view
Offer structure
Ideal client profile and journey
Brand messaging
Voice and tone
Tagline and verbal identity
Visual style guide
Content pillars
Brand communication guide
AI messaging prompts
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Brand Awakening
Strategy + Visual and Verbal Identity
Look like who you've become.
Investment: Starting at $16,000
For the founder whose brand still introduces an earlier version of her. Everything in Brand Soul, made visible: a complete visual and verbal identity that looks and sounds like you.
Typical Deliverables Can Include:
Everything in Brand Soul
Logo suite: primary,
secondary, and iconVisual identity system
Color palette
Typography
Photography and art direction
Brand touchpoints
Social media templates (3–5 formats)
Brand playbook
AI visual prompts
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Brand Amplify
Identity + Marketing + Website
Show up with confidence from day one.
Investment: Starting at $20,000
For the founder ready to grow the moment her brand is done. Everything in Brand Awakening, plus the strategy, copy, and website that bring the right people to you.
Typical Deliverables Can Include:
Everything in Brand Awakening
Marketing strategy
Funnel strategy
90-day content plan
Platform-specific messaging
Lead magnet concept and development
Copywriting: email nurture sequence
Copywriting: blogs and landing page
Web design and launch
SEO and AEO setup
AI marketing assistant
This work is for a
specific founder.
Mindsy takes on a small number of engagements each year.
The work requires genuine depth, and depth requires the right conditions. The founders who are the strongest fit are typically:
In a defining transition or second chapter
Carrying ten or more years of expertise in a high-stakes field
Seeking clarity before visibility
In the process of leaving or recently having left an institutional or corporate role
Building their first independent brand around work that genuinely matters to them
Past the point of asking whether to invest, asking only whether Mindsy is the right fit
Tired of sounding like everyone else in your space
Ready for your brand to feel more aligned with who you have become
If that is you, the Alignment Call is where we find out.
TRUSTED BY
Questions we hear before the call.
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The Brand Compass session answers that question precisely. Most founders arrive thinking they know what they need. The session regularly surfaces that the real need is either deeper or different than expected. Scope is always determined from inside the work, not before it.
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Mindsy projects are completed on an intensive model with engagements running 1-4 weeks depending on the scope of the project.
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Yes. Some of the most important brand work happens before the leap, when there is still time to build the foundation without the pressure of an active business that needs to convert tomorrow.
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Brand Soul was built for exactly that. The strategy document is designed to be executed by your own team or a designer of your choosing. Asha participates in a handoff meeting to make sure the work is transferred properly.
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Yes. All engagements are structured with a deposit and a payment schedule. Details are discussed during the Alignment Call.
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Most brand conversations start with questions. The Brand Compass starts with a diagnosis. Asha is not gathering your answers — she is reading your brand, surfacing the gap between your inner clarity and your outer expression, and telling you precisely what is off and what to do about it. You leave with a specific roadmap, not a reflection exercise.
The only question left is whether we are the right fit for each other.
The Alignment Call exists to answer that honestly for both of us. 15 minutes and a real conversation about where your brand is and what it would take to build it right.